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GSP, (www.gspretail.com), recently teamed up with ampm to renovate the retailer’s convenience store located at the Seattle Mariners T-Mobile Park. The branding and design services included logos and colorways, retail environment design, visual merchandising and décor. The criteria that ampm set included representing the culture of Seattle, reflecting the modern aesthetic of the stadium, and […]
The National Basketball Association has opened a new NBA store in Houston, TX. The new store, located at The Galleria in Uptown Houston, marks the league’s second Flagship store in the U.S. following the opening of the New York City store in 2015. As part of the league’s partnership with Lids and Fanatics, Lids will […]
KUIU recently turned to Changeup, Inc., a Dayton, OH,-based design firm, (www.changeupinc.com), to design its first flagship store in Dallas, TX. KUIU needed to create a space that demonstrated its expertise, unparalleled gear, and didn’t just look like another outdoor retail store. The store’s striking visuals inspire shoppers to envision themselves on their once-in-a-lifetime adventure. […]
La Sportiva, maker of the world’s finest mountain gear, has opened its first premium retail store in the U.S. in Boulder, CO. The new location features products from La Sportiva’s entire collection, from climbing and running shoes to ski touring gear and premium apparel. “We are not just opening a store; we are creating a […]
Swiss sportswear brand On has opened its newest store in Miami, its fifth location in the U.S. Encompassing 3,229 sq. ft. of retail space in Miami’s upscale designer precinct, the store will showcase On’s latest footwear and performance apparel innovations while inviting guests to experience subtle design hues reflecting Miami’s tropical outdoor elements and cultural […]
Coors Light and Miller Lite are tying into football season with a marketing blitz that includes new ads, packaging that highlights major partnerships, and a suite of new retail displays. “With Miller Lite representing 16 NFL teams and Coors Light’s dozens of alliances with top college football schools, the brands aim to have a strong […]
Avocados From Mexico is partnering with football, food and reality TV star, Jesse Palmer, to encourage shoppers to host a Better Bowl – a game-day viewing party made better with guac. The campaign includes QR codes on in-store displays that shoppers can follow to score chances to win exciting prizes, including cash back on avocado […]
Bass Pro Shops announced plans for a new destination retail store in Tucson, AZ. The opening of the Outdoor World will mark the third Bass Pro Shops location in Arizona, as it continues to expand its presence to serve the passionate sportsmen and women in the Southwest with the widest selection of quality products at […]
Specialty outdoor retailer REI Co-op will open in Beavercreek, Oh in spring 2024. The 23,000 sq. ft. store will offer a wide assortment of apparel, gear and expertise for camping, cycling, running, fitness, hiking, paddling, climbing, snow sports and more. In addition, certified mechanics will tune and repair equipment through a full-service bike, ski and […]
Wrangler has announced a multi-year sponsorship agreement with the Dallas Cowboys. Prominently activated onsite at AT&T Stadium, the sponsorship pays homage to Wrangler’s deep roots in Texas and makes the global denim brand the official jeans of the Dallas Cowboys. Cowboys fans can shop for Wrangler denim in retail locations across Texas. “This sponsorship celebrates […]
As the Official Soft Drink of the NFL for over 20 years, Pepsi is introducing Pepsi Zero Sugar as the new “Official Zero of the NFL” for the 2023-2024 season. To celebrate, Pepsi is joining forces with running back D’Andre Swift of the Philadelphia Eagles – who announced earlier this year that he’d sport No. […]
Breckenridge Distillery, one of the most awarded craft distilleries in the U.S., and the official bourbon of the Denver Broncos, announced two new limited-edition Back-to-Back Broncos Bourbon Blends, the third commemorative Broncos Bourbon Blends of the series collaboration. This season’s bourbon collaboration pays homage to the back-to-back World Championships wins by the Broncos in 1997 […]
Labatt Blue Light is releasing Throwback Tea, a non-carbonated red raspberry hard iced tea, featuring the iconic red helmet on its packaging. Newly named the official sponsor of Bills Mafia, Throwback Tea brings today’s fans the intensity and nostalgia of the Bills’ teams from the 1990’s while they cheer on their favorite team. “There is […]
WWE and Nutrabolt, owner of the C4 brand, have expanded their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink. The products will be available exclusively at GNC. The C4 Ultimate Energy x WWE collection will consist of five special edition […]
Brooks Running is launching ReStart, a new recommerce program that will refurbish and resell gently used Brooks footwear in the US. ReStart keeps gently used gear on the run and enters the brand into the growing recommerce market. Brooks partnered with Trove, the industry leader in branded resale for more than a decade and the […]
Road Runner Sports has launched FIT FINDER, a new 3D foot scanner. The technology is available only in Road Runner Sports retail locations and provides an exclusive in-store shoe fitting experience that quickly and finds perfect-fitting shoes, socks and custom insoles in under 10 minutes. Road Runner Sports Pres., Mike Gotfredson, Jr., said, “Our Fit […]
Oatly Group AB, the world’s largest oatmilk company, and Minor League Baseball have announced an exclusive, multi-year partnership across the US and Canada. The partnership launched in select parks and is believed to be the first-ever national, plant-based milk and plant-based, non-dairy dessert partnership with a sports league in the US. “We’re thrilled for Oatly […]
H-E-B has launched H-E-B Creamy Creations Houston Astros Peanut Brittle ice cream. This seasonal selection is exclusive to the Houston area and will be available in both half-gallon and pint sizes. Fans of the 2022 MLB World Champions will be happy to know that 5% of each ice cream purchase price will be donated to […]
F1 Arcade, the world’s first official Formula 1 simulator racing experience to put socializing at its core, is opening its first US location in Boston Seaport in March 2024. Combining social gaming with the thrills of Formula 1, as well as best-in-class food and drink offerings, the unique hospitality concept has set ambitious US expansion […]
The Athlete’s Foot, (TAF), has introduced its “neighborhood” concept store. The Athlete’s Foot is focused on elevating the consumer experience while continuing to drive hyper-localized product assortment and community engagement efforts. In addition, TAF is increasing its apparel presentation with the introduction of new brand partnerships with Polo Sports, Sergio Tacchini, PRPS, Market, Gudlyfe, and […]