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Wilson Sporting Goods has unveiled its first retail store in California, located within the Third Street Promenade shopping district in Santa Monica. The 4,500 sq. ft. space is Wilson’s first brick-and-mortar location on the West Coast, highlighting an expansive product offering across countless sport categories, as well as immersive experiences that celebrate the brands rich […]
New Balance has now opened a new retail concept in Boston, MA. Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each other, and find their authentic style. The concept will include an edited assortment of merchandise as well as visual storytelling to accompany select products, highlighting the […]
The NBA and Cosm, a leading immersive technology, media, and entertainment company, have announced a multi-year partnership that will feature a new live game viewing experience for fans. In this first-of-its-kind partnership, Cosm will produce and present select games from NBA League Pass, the league’s out-of-market live game streaming service, in immersive 8K on large-scale […]
Molson Coors’ two leading brands, Miller Lite and Coors Light, have planned a full slate of programming around pro and college football. “Few things go better together than football and beer, but we’re taking that a level further: Nothing goes better with football than our brands,” said April Roberts, Associate Marketing Manager for Coors Light. […]
Modelo, The Official Beer Sponsor of the College Football Playoff, is celebrating college football fans by giving them the chance to prove their full-time fandom and win a $100,000 “salary” prize plus a trip to the College Football Playoff National Championship in Los Angeles in January 2023 in the Modelo Full-Time Fan Contest. One Contest […]
Bud Light is getting fans across the country hyped-up for this year’s football season. “As the official beer sponsor of the NFL and the #1 best-selling beer brand in America, we know there is nothing quite like the excitement of football season,” said Alissa Heinerscheid, V.P., Marketing for Bud Light. “We’re helping fans everywhere start […]
Chronic Cellars, encourages enthusiasts to get their ‘game on’ with the debut of an interactive, gamified augmented reality (AR) experience. Adventure seekers and wine enthusiasts alike can purchase a bottle of Chronic Cellars Purple Paradise, scan the QR code with their phone, to watch good ‘ol Purple come to life with augmented reality. The AR […]
CHEQ is partnering with PepsiCo Beverages North America (PBNA) to bring their combined offering to stadiums, universities, and restaurants, starting in the Miami, FL market and expanding soon to the rest of the nation. CHEQ’s technology allows consumers to place on-premise food and beverage orders from their mobile devices and have it delivered to their […]
The Detroit Lions and Fanatics have announced a multi-year extension and expansion of their partnership. Fanatics will assume operations of the full suite of on-site merchandise and fan gear outlets at Ford Field, while continuing to power the Lions’ online and mobile commerce business. A centerpiece of the new partnership is Fanatics’ significant investment to […]
BetMGM, a leading sports betting operator, and the Arizona Cardinals, has debuted the first sportsbook at a National Football League (NFL) stadium. The BetMGM Sportsbook at State Farm Stadium is a two-story, 17,000-sq. ft. entertainment destination featuring state-of-the-art sports wagering amenities, concert-hosting facilities, a gourmet grille and bar and a variety of screens to watch […]
The Seattle Seahawks and Lumen Field have announced plans to modernize the stadium’s concessions experience with a new store powered by Amazon’s Just Walk Out technology for checkout-free shopping and Amazon One for entry and payment with palm recognition. Lumen Field will become the first NFL stadiums to implement both technologies in a single store, […]
AFTCO displayed its sustainability initiatives at ICAST, the world’s largest fishing trade show. The 50-by-30-foot booth is constructed entirely of recycled cardboard, reinforcing its sustainability efforts. The recycled cardboard structure displayed visuals of key product releases and ways to take action towards sustainability and environmental stewardship. To build this unique booth, AFTCO enlisted the help […]
DICK’S Sporting Goods and SidelineSwap, the world’s largest online marketplace for new and used sporting goods, are expanding their partnership to offer a series of 50 new trade-in events at DICK’S stores. At trade-in events, athletes can exchange their used sports gear and receive DICK’S gift cards to use towards their next purchase. Athletes also […]
Decathlon, continues its Canadian expansion with a new City concept store, opening in Toronto’s Union Station. While the 3,500 sq. ft. City concept store will feature a top-seller selection of the 7,000 products offered by the brand, it will also conveniently serve as a pick-up location for downtown commuters who have made Click & Collect […]
Build-A-Bear Workshop has opened a new store at the Fan Engagement Zone at The Hall of Fame Village in Canton, OH, north of the Pro Football Hall of Fame. This Workshop offers the signature Build-A-Bear Make-Your-Own experience, including the iconic Heart Ceremony, with an assortment of furry friends, accessories, and products that appeal to kids, […]
Buzzbox Premium Cocktails,, the first ready-to-drink Cocktail in the eco-friendly Tetra Pak Box, has announced its founding partner sponsorship agreement with Acrisure Arena, the newest world-class venue designed specifically for the Coachella Valley. The agreement includes the rights for buzzbox Premium Cocktails to be the exclusive ready-to-drink beverage served in the arena with a branded […]
Tanduay, the World’s Number 1 Rum, recently opened a bar in the home arena of the Milwaukee Bucks. The Tanduay bar at the Fiserv Forum provides a refreshing cocktail experience with a tropical twist. “A Filipino rum brand in the home of one of the most exciting teams in the NBA is something that we […]
Caesars Entertainment, in partnership with the Arizona Diamondbacks, has opened Caesars Sportsbook at Chase Field. The two-story, 22,300 sq. ft. entertainment destination is located adjacent to Chase Field in Downtown Phoenix and is the largest freestanding sportsbook in Arizona and the largest retail sportsbook to open in partnership with a major sports stadium. This new, […]
Wilson Sporting Goods has opened its second retail store in New York; a neighborhood store on the Upper East Side of Manhattan. Following in the steps of its SoHo flagship, the uptown location is focused on the brand’s continued commitment to sport, highlighting an expansive product offering across sport categories. With more than 8,000 sq. […]
Champs Sports, part of Foot Locker, has unveiled the brand’s new retail concept – Champs Sports Homefield in Pembroke Pines, FL. The location is the largest of any Foot Locker subsidiary in the world at 35,000+ sq. ft. The first of its kind – Champs Sports Homefield builds on the brand’s history of always listening […]