Archive by category Promotion Audit

A Survey of Current P.O.P. Programs in the Retail Store

Beyond Yoga Opens First Store With More On The Horizon

Beyond Yoga Opens First Store With More On The Horizon

Beyond Yoga, recently acquired by Levi Strauss, has opened its first store in Santa Monica, CA. The 4,000 sq. ft. store will showcase all of its category offerings for the first time including active, lifestyle, maternity, sleepwear, extended sizing, men’s and toddler leggings. Opening the first store in Los Angeles is a natural location for […]

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Vuori Opens East Coast Flagship In New York City’s SoHo

Vuori Opens East Coast Flagship In New York City’s SoHo

Southern California-inspired activewear brand Vuori has opened its first New York City flagship. The store, located in the SoHo neighborhood stands as the brand’s first East Coast flagship and will offer consumers the full range of Vuori’s men’s and women’s performance apparel. Located in a historic cast iron building featuring a modern and clean design, […]

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Tanger Retail Outlets Welcomes Allbirds

Tanger Retail Outlets Welcomes Allbirds

Tanger Factory Outlet Centers has added popular footwear and apparel retailer Allbirds to its retail lineup. Tanger Outlets Phoenix is the first Allbirds location at a Tanger center, further diversifying the company’s portfolio to include more options for eco-friendly fashion lovers. Tanger continues to build on its commitment to expand its assortment of offerings, setting […]

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Ugg Opens First ‘Feel House’ In Brooklyn

Ugg Opens First ‘Feel House’ In Brooklyn

Southern California-based global lifestyle brand UGG (a division of Deckers Brands), has launched Feel House, a multi-sensory community space dedicated to making self-expression comfortable for all. Initially introduced as a public relations concept, Feel House has returned as consumer-facing retail pop-ups in Brooklyn, New York; Chengdu, China; and Seongsu-dong, Seoul, South Korea, so that UGG […]

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FedEx Office Launches Signage Program

FedEx Office Launches Signage Program

FedEx Office and Axis Display Group, South Beloit, IL, (www.axisdisplaygroup) partnered together to reimagine the in-store promotion of their Dye Sub printing service. This printing process enables FedEx to serve a multitude of customer needs, giving small business owners and birthday party planners alike a new medium to share their messages boldly. FedEx Office needed […]

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Staples Canada & Bell Form Strategic Partnership

Staples Canada & Bell Form Strategic Partnership

Staples Canada and Bell have announced a multi-year exclusive agreement to sell Bell, Virgin Plus and Lucky Mobile wireless and wireline services through Staples stores across Canada for consumers and small businesses. Starting in late spring 2023, customers can shop for Bell, Virgin Plus and Lucky Mobile products and services at in-store kiosks within Staples […]

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&Pizza Implements New Design Concepts

&Pizza Implements New Design Concepts

&Pizza was looking for a strategic partner to help them create unique and exciting design concepts on a site-by-site basis. As a partner, Big Red Rooster, (www.bigredrooster.com), a Chicago-headquartered design firm, brought a dynamic mix of architects, designers, and project managers to work closely with &Pizza and develop different designs based on locations, landlord requirements, […]

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California Pizza Kitchen Expands Footprint With Debut Of New Laguna Niguel Restaurant

California Pizza Kitchen Expands Footprint With Debut Of New Laguna Niguel Restaurant

California Pizza Kitchen (CPK), has opened its newest location in Laguna Niguel, CA. The new restaurant opening is part of the brand’s multi-year growth plan which includes increasing its presence in core markets, expanding domestic and international franchising, growing the brand’s licensing presence, and driving profitable guest traffic through menu innovation, CPK Rewards and increased […]

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Lucid Expands Presence In Northeast U.S.

Lucid Expands Presence In Northeast U.S.

Lucid Group has opened a new Studio location in the Seaport District in Boston, MA. Following the Boston location, another location will open at the Gate at Manhasset on Long Island, NY. These Studio openings will mark 26 Studio and service center locations open in North America. “Our Studios in Boston and Manhasset will increase […]

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Vinfast Opens First Store At Yorkdale Shopping Center

Vinfast Opens First Store At Yorkdale Shopping Center

VinFast officially opened its first Canadian store at Yorkdale Shopping Centre in Toronto, Ontario. The VinFast Store network in Canada is part of VinFast’s go-to-market strategy, with a network of locations to build personalized relationships with Canadian customers. Designed to convey the “Future of Mobility” theme, VinFast Yorkdale is created with futuristic and minimalist design […]

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David’s Bridal Debuts New In-Store Experience Across Retail Locations

David’s Bridal Debuts New In-Store Experience Across Retail Locations

David’s Bridal plans to debut a new store format in select locations. The retailer anticipates 30 new format stores in 2023 including 12 brand new locations. The retailer strategically developed a newly updated store layout that caters to one-on-one customer experiences. The enhancements create a completely personalized and interactive shopping experience for customers of any […]

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Vow’d Introduces New Bridal Experience

Vow’d Introduces New Bridal Experience

Vow’d Weddings recently worked with Chute Gerdeman, a Westerville, OH-headquartered design firm, (www.chutegerdeman.com), to redefine the bridal experience. The goal was to create an atmosphere of joy. Bright colors, confetti, decor, shaping, and meaningful wall coverings encapsulate the store in this celebratory, imaginative feel. The space is open for all brides to connect and create […]

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Gorjana To Open New Retail Location In Austin, Texas

Gorjana To Open New Retail Location In Austin, Texas

gorjana, the Southern California-based jewelry brand known for its effortless and laid-back style, is continuing its nationwide retail expansion by opening a new retail location at Domain NORTHSIDE in Austin, TX. The new 1,200 sq, ft, storefront at Domain NORTHSIDE will boast both indoor and outdoor spaces with coastal bungalow feels. The exterior area will […]

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Läderach Chocolatier Suisse Opens 40th Store In North America

Läderach Chocolatier Suisse Opens 40th Store In North America

Läderach Chocolatier Suisse has added its 40th retail store in North America, with the latest being two new stores in California and Virginia. Each Läderach Chocolatier Suisse store features its iconic FrischSchoggi™ (fresh chocolate) counter inviting chocolate lovers in to experience the joy of fresh chocolate. “As the demand for premium fresh chocolate continues to […]

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Ghirardelli Chocolate Begins Phase Two Of Flagship Renovation At Ghirardelli Square

Ghirardelli Chocolate Begins Phase Two Of Flagship Renovation At Ghirardelli Square

Ghirardelli Chocolate Co. has announced the start of its second flagship store renovation at Ghirardelli Square. The project will highlight Ghirardelli’s unparalleled legacy as a U.S. chocolate pioneer and the company’s deep roots in San Francisco that date back to the 1850s. Last year, the company unveiled a completely reimagined Chocolate Experience Store, Ghirardelli’s other […]

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Buona And Rainbow Cone Open First Out-Of-State Dual-Concept Locations

Buona And Rainbow Cone Open First Out-Of-State Dual-Concept Locations

Iconic Chicago restaurant brands Buona and The Original Rainbow Cone have announced the first Buona/Rainbow Cone dual-concept locations outside of Chicago. The new Buona /Rainbow Cone locations will bring the classic Chicago flavors to the Nolensville, Franklin, Spring Hill and Smyrna communities in 2023. The Fast Casual restaurants will include a double lane drive-thru, spacious […]

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H-E-B Frisco, Texas Store Now Open

H-E-B Frisco, Texas Store Now Open

H-E-B has officially opened the doors to its store in Frisco, bringing the DFW area a shopping destination with a commitment to deliver unsurpassed freshness and quality at H-E-B’s everyday low prices. The 118,000 sq. ft. H-E-B Frisco store, which is the multi-format retailer’s flagship banner, joins the network of six Central Market locations that […]

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Cookies Opens Grand Rapids Flagship Dispensary

Cookies Opens Grand Rapids Flagship Dispensary

International cannabis lifestyle brand Cookies has opened its flagship Grand Rapids dispensary in partnership with local cannabis retailer NOXX. Cookies has over 57 locations around the world. As the only Cookies storefront in Grand Rapids, the 3,000-square-foot sq. ft. dispensary will house the region’s largest selection of Cookies’ proprietary genetics alongside world-class products from other […]

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