A Survey of Current P.O.P. Programs in the Retail Store
Craveworthy Brands has announced its new Craveworthy Kitchen in Hayden Hall in Chicago, IL. Craveworthy Kitchen marks a one-of-a-kind initiative for the Company as it expands its footprint with a co-branded space, providing consumers with the opportunity to experience multiple of its brands in one location. The Craveworthy Kitchen location boasts an expansive space covering […]
Raising Cane’s is opening its doors to a one-of-a-kind Flagship Restaurant on Nashville’s iconic Broadway. The custom-themed Flagship Restaurant pays homage to country music legends with signature city-inspired flair from local artists and designers. The Restaurant boasts a feature wall with a colorful horse-riding cowboy made with an impressive 1.2 million rhinestones; a Johnny and […]
RH has opened RH Palo Alto, The Gallery at Stanford, in Palo Alto, CA. This innovative retail experience seamlessly integrates luxury home furnishings collections from RH Interiors, Contemporary, Modern and Outdoor with rare art, antiques and artifacts from across the globe. RH Palo Alto also reflects the brand’s continued commitment to hospitality with the debut […]
Nissin Foods USA’s takeout-style noodles, Cup Noodles Stir Fry, and All-Pro tight end, George Kittle, are teaming up to power the fantasy football season with a chance to win a prize in the Ultimate Draft Experience Sweepstakes. Football and Asian noodle enthusiasts can enter for a chance to win a prize in the Cup Noodles […]
Avocados From Mexico, the number one selling avocado brand in the U.S., has partnered with the College Football Playoff (CFP) to become the Official Avocado Brand of the CFP. As the Official Avocado Brand of the CFP, Avocados From Mexico is ensuring college football fans can easily find quality produce through in-store promotional programs. College […]
Whole Foods Market is introducing a new, quick-shop store format designed to provide customers in urban neighborhoods a quick, convenient shopping experience with easier access to the fresh, high-quality offerings they expect from Whole Foods Market. The new format, called Whole Foods Market Daily Shop, will initially launch on the Upper East Side in Manhattan […]
Every season can be The Spritz season thanks to a new, ready-to-drink cocktail offering from Sazerac Company. “The Spritz was designed to evoke that sunshine-on-your-face-not-a-care-in-the-world feeling synonymous with kicking back and enjoying a refreshing, bubbly beverage. With The Spritz, we’re declaring that ‘spritz season’ should be a state of mind,” said Lauren Selman, Dir., Global […]
As the summer sipping season draws near, Smirnoff ICE is sharing a simple message with the world: “Smirnoff ICE Surpr-ICES are coming.” From the everyday to the most epic, Smirnoff ICE promises to keep fans (21+) on their toes, popping up at the hottest festivals and events. While Smirnoff ICE will be delighting you all […]
T-Mobile is expanding its retail presence by launching in nearly all Sam’s Club locations as the membership chain’s exclusive in-club wireless provider. Jon Freier, President, Consumer Group, T-Mobile, said, “We’re excited for Sam’s Club to join our strategic portfolio of national retailers to reach customers where they regularly shop. As Sam’s Club’s exclusive in-club wireless […]
Whether shoppers are thinking about warm-weather vacations, fun in the sun or holiday weekend get-togethers with family and friends this summer, Target’s setting the scene for an incredible shopping experience, bringing shoppers more than 1,000 new beach-inspired finds starting at $1 and with more than half under $15, and boosting their summery mood with an […]
Neiman Marcus, in partnership with Balmain, has introduced Balmain Beach Club, an exclusive collection and immersive customer activation in Dallas. Debuting in 10 stores, the 14-piece collection of ready-to-wear and handbags is inspired by the French Riviera. Customers will be transported to a sumptuous beachfront clubhouse complete with black and white striped umbrellas, lounge chairs, […]
Wayfair, one of the world’s largest destinations for the home, has opened its inaugural large-format Wayfair store. Spanning 150,000 square feet, the Wayfair store is located in Edens Plaza in Wilmette, IL. The store is a one stop shop for all things home – including furniture, home decor, housewares and home improvement products, for any […]
Frontgate is launching its new retail experience at Preston Royal Village in Dallas, TX. Frontgate’s unique indoor/outdoor atrium space allows customers to engage with the industry-leading outdoor assortment year-round. The Design Studio provides dedicated conference space for Frontgate’s expert designers to collaborate with customers. Key elements of the new store include a front vestibule – […]
Estrella Jalisco debuts a new take on its Vive tu Estrella campaign, celebrating its authentic Mexican heritage. “Vive Tu Estrella embodies everything Estrella Jalisco stands for, and we’re thrilled to continue to delve further into this platform centered on igniting the Mexican pride of our fans,” said Ben Martinez, Marketing Dir. for Estrella Jalisco. “We’re […]
Country superstar Luke Combs is renewing his partnership with Miller Lite as he kicks off his North American tour. Miller Lite is the tour’s official beer partner with plenty of opportunities for legal-age fans to win a chance to see him perform. “He’s the most genuine brand fan we could have asked for, and we’re […]
Nordstrom celebrates the US launch of Prada Beauty with the largest beauty brand store takeover at the NYC Flagship. Customers can now shop the new and exclusive-to-Nordstrom Prada Beauty skincare collection in-store, including Augmented Skin Cream, Serum, Cleanser, and Essence, as well as a selection of Prada Beauty makeup products, including Reveal Skin Optimizing Foundation, […]
Cat & Jack kids’ apparel is now on display at Hudson’s Bay stores in Canada. Target has kicked off a wholesale initiative with Canadian department store Hudson’s Bay, bringing nearly 1,400 of its popular Cat & Jack kids’ apparel items to all Hudson’s Bay stores. The goal is to bring Hudson’s Bay shoppers a broader […]
Ferrari has opened its latest North American fashion and lifestyle store at the American Dream complex in East Rutherford, NJ. Situated in American Dream’s luxury wing, Ferrari’s new boutique takes cues from existing outposts in Milan, Maranello (Italy) and Miami updating them for American Dream’s dynamism and high-traffic curb appeal. The store’s facade features myriad […]
Aston Martin’s first ultra-luxury flagship location has opened on Park Avenue, in the heart of New York City. The new location brings the highest levels of the iconic British brand’s bespoke service, Q by Aston Martin to North America for the very first time. Conscientiously designed to immerse onlookers into the thrilling world of Aston […]
Pure Leaf Zero Sugar Sweet Tea with zero sugar and zero calories has been introduced. Real brewed without artificial flavors, colors, concentrates, or preservatives, each bottle contains zero calories and zero grams of sugar. Pure Leaf is bringing non-believers to the sweet side in a national campaign, with help from Emily Alyn Lind and Celeste […]