Archive by category Promotion Audit

A Survey of Current P.O.P. Programs in the Retail Store

Pizza Inn Debuts Brand Redesign

Pizza Inn Debuts Brand Redesign

Through a long history, the Pizza Inn brand became fragmented from location to location. Each store faced a list of issues, including dated finishes, fixtures, and remnants of past remodels. Chute Gerdeman’s, (www.chutegerdeman.com), task was to bring the fleet back together under one cohesive voice aligned with the overarching brand, which was also undergoing a […]

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Grand Seiko Opens Its World’s Largest Flagship Boutique

Grand Seiko Opens Its World’s Largest Flagship Boutique

Seiko Watch Corporation has opened a new U.S. “Grand Seiko Flagship Boutique” on iconic Madison Avenue. Located on Madison Avenue in New York City, the new multi-level flagship store is the largest Grand Seiko Boutique globally and promises an unparalleled experience for watch enthusiasts and connoisseurs, celebrating the brand’s rich heritage of artistry and innovation. […]

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OMORPHO Displays Products At DICK’S

OMORPHO Displays Products At DICK’S

OMORPHO, a leading innovator in micro-weighted training apparel, announced a retail partnership with DICK’S Sporting Goods whereby OMORPHO’s lineup of micro-weighted training apparel and groundbreaking weighted G-Vest will be on display at DICK’S House of Sport locations. OMORPHO CEO Stefan Olander, said, “This partnership with DICK’S Sporting Goods will help to bring our revolutionary micro-weighted […]

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On Advances Expansion With Portland Store

On Advances Expansion With Portland Store

Swiss performance sportswear brand On has opened its newest store in Portland, OR, underscoring the company’s ongoing global retail expansion. Across 3,400 sq. ft., On Portland will showcase the brand’s latest footwear, apparel and accessories curated in head-to-toe collections for run, trail and everyday movement. The centerpiece is the Magic Wall – a signature aspect […]

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Ariat Opens Flagship Store In Las Vegas, NV

Ariat Opens Flagship Store In Las Vegas, NV

Ariat International, the leader in innovative Western, Work, and English footwear and apparel, has opened a flagship store in Las Vegas. The new location offers a wide-ranging, in-store assortment of products and highly-trained staff where customers can expect a premium shopping experience, including expert boot fittings, hat shaping, and brand technology education. The Ariat Brand […]

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Samsung Fuels New Era Of In-Store Engagement

Samsung Fuels New Era Of In-Store Engagement

Samsung Electronics America has launched a cutting-edge pilot program to help enhance customer engagement within Chevron ExtraMile stations in San Diego, Millbrae, CA and Vancouver, WA. The pilot program will combine the high visual impact of 4K UHD Samsung Smart Signage Displays with a data-driven content strategy to attract and captivate in-store shoppers. The participating […]

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Pernod Ricard Promotes Launch Of Beefeater 0.0%

Pernod Ricard Promotes Launch Of Beefeater 0.0%

Inspired by the original Beefeater London Dry Gin, Beefeater 0.0% maintains the brand’s iconic citric and juniper-forward profile but without the alcohol. Murielle Dessenis, Global V.P. Marketing, Gins for The Absolut Group, said, “We are proud to be bringing to the no-alcohol category an elevated option, removing the need for consumers to compromise or miss […]

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SWAROVSKI Unveils New Flagship Store On Fifth Avenue

SWAROVSKI Unveils New Flagship Store On Fifth Avenue

Swarovski has opened its largest ever flagship store on New York’s Fifth Avenue. On entering the store, customers will discover Swarovski’s collections from crystal jewelry and home décor to Eyewear, Tableware, and limited-edition products; explore crystallized collaborations with global brands such as ’47 x MLB for the iconic New York Yankee cap and I HEART […]

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Absolute Vodka & Ocean Spray Introduce Vodka Cran RTD

Absolute Vodka & Ocean Spray Introduce Vodka Cran RTD

Absolut officially introduces the Absolut and Ocean Spray Vodka Cranberry cocktail in a ready-to-drink (RTD) format. Inspired by the classic combination of Absolut Vodka and Ocean Spray Cranberry Juice, the new Vodka Cran RTD range combines the highest quality premium vodka from Absolut with real cranberry juice from Ocean Spray, crisp sparkling water and other […]

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CIRCULAR LIBRARY’s Concept Store Opens In Venice, CA

CIRCULAR LIBRARY’s Concept Store Opens In Venice, CA

CIRCULAR LIBRARY’s new Concept Store recently debuted on Abbott Boulevard in Venice, CA. Sustainable fashion brands LE CASHMERE and RE;CODE made their official debut in the U.S. from South Korea. “We are excited to open our very first CIRCULAR LIBRARY store in the United States. The store supports the idea of circularity and sustainability, and […]

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Pacsun Unveils PS Reserve Buildout At Glendale Galleria

Pacsun Unveils PS Reserve Buildout At Glendale Galleria

Pacsun continues its expansion of PS Reserve, the custom-curated resell platform for limited-edition streetwear apparel, sneakers, and accessories. Continuing the momentum of the resale initiative, Pacsun officially unveiled its latest dedicated PS Reserve space at Glendale Galleria. The PS Reserve section, headlined in neon, is showcased against sleek marble walls with glass displays spotlighting each […]

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HEYTEA Opens Its First Store In New York City

HEYTEA Opens Its First Store In New York City

HEYTEA, the originator of Chinese new style tea, has entered into the U.S. market with the opening of its first U.S. store on Broadway in New York City. HEYTEA seeks to revolutionize the way that new-generation tea products are created and enjoyed in the U.S. The initial innovation of HEYTEA was the introduction of Cheese […]

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HTeaO Reaches 100 Locations

HTeaO Reaches 100 Locations

HTeaO, America’s largest iced tea franchise, is celebrating a historic brand milestone with the opening of its 100th location in College Station, TX. HTeaO opened 34 locations and awarded 124 franchise agreements across the country in 2023. “As the specialty beverage industry continues to evolve, we are excited to have strong brand recognition as we […]

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Citizen Watch Opens New York Flagship Store

Citizen Watch Opens New York Flagship Store

Citizen Watch America (CWA), has opened its first-ever U.S.-based multi-brand flagship store. CITIZEN FLAGSHIP STORE NEW YORK, situated within one of Manhattan’s premiere shopping destinations, steps from Rockefeller Center, is a new retail concept inviting customers to shop the full range of timepiece offerings across the group’s portfolio of brands that includes Citizen, Bulova, Accutron, […]

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DIRECTV Kiosks At Costco Utilize Bluewater’s Solution

DIRECTV Kiosks At Costco Utilize Bluewater’s Solution

Bluewater Technologies, Wixom, MI, (www.bluewatertech.com), recently produced DIRECTV Kiosks for Costco stores nationwide. The kiosks, standing at 90″ tall and 48″ wide, featured a striking DTV logo treatment with interchangeable promotional graphics tailored to DIRECTV’s various campaigns. The displays were crafted from wood, complemented by metal components and acrylic logo treatments, all placed on custom-built […]

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Creative Realities Launches Shop-In-Shop Solution For Verizon At Best Buy

Creative Realities Launches  Shop-In-Shop Solution For Verizon At Best Buy

To mark the launch of a new Samsung Electronics Galaxy phone for Verizon at Best Buy, Creative Realities, (www.cri.com), was challenged to create a digital merchandising experience that would amplify the brand: Ensure timely and compliant delivery of content within reseller locations, and Improve customer experience through a real-time, updatable, interactive visual hashtag#merchandising. Creative Realities […]

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Bucherer Reopens Flagship Boutique At Caesars, Las Vegas

Bucherer Reopens Flagship Boutique At Caesars, Las Vegas

With the ongoing transition of Tourneau to Bucherer, Bucherer has reopened its Flagship Boutique, TimeDome, in The Forum Shops At Caesars, Las Vegas. Since its purchase of Tourneau in 2018, Bucherer is bringing together the best of American brand Tourneau and Swiss brand Bucherer. The majestic new Bucherer 1888 TimeDome store – named in homage […]

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