A Survey of Current P.O.P. Programs in the Retail Store
about-face, the multi-dimensional color cosmetics brand, has further expanded at Ulta Beauty with custom-branded installations featuring a full cross-category assortment. “We are so excited to launch about-face in our own space at Ulta Beauty, marking the next phase of our retail partnership,” said Jeanne Chavez, co-founder and Chief Innovation Officer, about-face. “Ulta Beauty guests will […]
H-E-B is making it easier for Texans to fill up the gas tank while stocking up on fresh produce or grabbing a quick meal on the go. The San Antonio-based retailer is giving a new look to its H-E-B convenience stores, introducing H-E-B Fresh Bites brand, which will provide customers more fresh options such as […]
Tajin the #1 chili lime seasoning in the U.S. and Mexico, is joining forces with Bud Light, to launch the new Bud Light Chelada Tajín Chile Limón. This innovation blends Tajín’s mild chili peppers, lime, and sea salt with America’s #1 best-selling crisp lager to form the lime-flavored and mildly spicy combination. “Our partnership with […]
Modelo has announced the national launch of its latest product innovation – Modelo Oro. “People are increasingly reaching for high-end, premium light beer offerings,” said Greg Gallagher, V.P., Brand Marketing, Modelo. “After a successful regional launch in which two-thirds of buyers were new to the Modelo brand, we’re confident that offering Modelo Oro across the […]
Combining cutting-edge technology with a people-first mindset, evrdrive has transformed pre-owned vehicle shopping. Stepping into evrdrive’s Customer Experience Center (CXC), it’s clear that buying a pre-owned vehicle here will be an unexpected experience. Interactive screens make car shopping easy, and a large 3D hologram transports consumers into a tech-enabled wonderland. Comfortable booths are perfect for […]
BEDGEAR is partnering with Wichita Furniture & Mattress to unveil its new captivating in-store retail theater displays at Wichita Furniture & Mattress’s new store grand opening. The new installations will give a unique, high-tech and interactive guest experience to customers in the Kansas area that is unlike any other retailer. Wichita Furniture & Mattress will […]
Ashley has announced an exclusive activation and consumer giveaway with long-time partner Tempur-Pedic. The “Hibernation Station” is a multi-sensory and immersive experience for consumers to test out the NEW TEMPUR-Ergo ProSmart Base and TEMPUR-LuxeBreeze mattress in a first-of-its-kind demonstration and enter for a chance to win a one-night-only, after-hours experience and FREE Tempur-Pedic top-of-the-line mattress. […]
The Athlete’s Foot, (TAF), has introduced its “neighborhood” concept store. The Athlete’s Foot is focused on elevating the consumer experience while continuing to drive hyper-localized product assortment and community engagement efforts. In addition, TAF is increasing its apparel presentation with the introduction of new brand partnerships with Polo Sports, Sergio Tacchini, PRPS, Market, Gudlyfe, and […]
Wilson Sporting Goods has unveiled its first retail store in California, located within the Third Street Promenade shopping district in Santa Monica. The 4,500 sq. ft. space is Wilson’s first brick-and-mortar location on the West Coast, highlighting an expansive product offering across countless sport categories, as well as immersive experiences that celebrate the brands rich […]
Tiffany & Co. has reopened its newly transformed flagship on 57th Street and Fifth Avenue. “The Landmark, one of the largest stores in Manhattan” reintroduces the world to new Tiffany & Co. Custom artwork, never-before-seen jewels and immersive displays. The Landmark marks the luxury retail institution’s first holistic renovation of the store since it first […]
Bloomingdale’s is partnering with Italian fashion journalist Anna Dello Russo to curate Carousel @ Bloomingdale’s: European Holiday. The product assortment is inspired by summers on the Amalfi Coast, the South of France, and the Coastal Riviera, and features products across ready-to-wear, men’s, home, accessories, and beauty. “This summer, we’re bringing our customers along with us […]
Neiman Marcus, in partnership with Christian Louboutin, has unveiled an exclusive collection “A La Piscine” to get customers summer ready. The collection features a full range of footwear and handbags in neon colors and exclusive splash print. It also includes newly added lifestyle product categories such as pet accessories, tumblers to stay hydrated at the […]
The MRL Group, (www.mrlpromotions.com), Fort Lauderdale, FL, recently created this Rolling Metal Display for C4 energy drink. The display is designed to hold a substantial amount of product while occupying minimal space. The display is highly versatile, as it can be moved around the store with ease. The sleek and modern display can be assembled […]
Living Essentials, the makers of 5-hour ENERGY products, want fans to be ready for summer with a new flavor and summer-themed promotion. The Hawaiian Breeze Extra Strength 5-hour ENERGY shot takes customers on a taste of the tropics with its island-inspired flavors of passionfruit, orange and guava. Customers will be encouraged to enter the 5-hour […]
WHP Global, parent company of Toys”R”Us, has announced a partnership with travel retailer Duty Free Americas to open the first Toys”R”Us airport store at Dallas Fort Worth International Airport. The store is slated to open in time for Holiday 2023. Jerome Falic, CEO, Duty Free Americas, said, “Toys”R”Us is a globally recognized brand beloved by […]
Hudson, a Dufry AG company and travel experience leader with more than 1,000 stores in airports, commuter hubs, landmarks, and tourist destinations across North America, announced it will transform the duty paid and duty free offerings at Boston Logan International Airport to create a retail experience for travelers like none other. The Destination 2027 strategy […]
Pink Taco has opened its most recent outpost in NYC’s Times Square, where the local energy matches Pink Taco’s rock music-fueled vibe. This elevated taco spot returns to its born-in-Vegas, celebrated-in-LA mixture of food, drink, music and party. The newest 10,500 sq. ft. location features seating for 300 across two floors. A delightful fusion of […]
Taco Bell has opened its doors to its latest Cantina restaurant experience in the heart of Los Angeles, bringing the vibrant atmosphere to the iconic palm tree-lined, Hollywood Boulevard community. The latest Cantina restaurant – known for its boozy drink menu and all the craveable menu items fans have come to expect – sits on […]
Rennaï, a new retail beauty and wellness concept, will open its first flagship retail location at Royalmount, a new, luxury mixed-use development in Montreal, Canada. The 36,000-sq. ft. beauty and wellness space will become the ultimate one-stop-shop destination for modern self-care, promoting an extensive product offering and services that include traditional aesthetics, dermatology, nutrition, fragrance […]
Glossier is launching its products at 600 Sephora stores across the U.S. and Canada. Kyle Leahy, Glossier CEO. said, “Sephora is the perfect partner for Glossier’s first-ever retail relationship. We both strive to celebrate the joys of beauty discovery and it’s where so many of our customers are already shopping.” With its new home at […]