The World of Sales Promotion
ANGEL’S ENVY and the Arbor Day Foundation, the world’s largest member nonprofit dedicated to planting trees, have entered their 11th year of partnership for the annual Toast the Trees initiative. Since the program’s inception in 2014, ANGEL’S ENVY and the Arbor Day Foundation have planted over 311,000 White Oak trees. Each September, in honor of […]
Claire’s is unleashing a whole new dimension of its partnership with Hello Kitty with a creative campaign, exclusive collection and year-long activations that bring Hello Kitty’s legacy to life like never before. The “Hello Kitty, Hello World” campaign creates an immersive celebration honoring the global icon, cementing Claire’s as a go-to destination for all things […]
In the historic gold rush town of Groveland, CA, Rivian has restored an abandoned gas station to create its first Charging Outpost — a unique, new kind of charging site designed for drivers to not just charge their EVs but to rest and refresh before hitting the road again. Inside, visitors will find an inviting […]
Grocery TV has announced the expansion of its in-store retail media network into pharmacies, providing brands and retailers with another key touchpoint to engage shoppers and provide valuable health-related information to pharmacy customers during their store visit. Grocery TV’s in-store digital pharmacy solution has been rolled out with a number of the retailers in its […]
From media sponsorships and giveaways to themed packaging and fantasy football, Miller Lite and Coors Light are making sure they’re around for every down this football season. Molly Long, Assoc. Mktg. Manager, Miller Lite, said, “Football is the biggest time of year for Miller Lite. It’s a huge part of Miller Lite’s DNA,” said Long. […]
Dos Equis wants college football teams -and their fans- to “Go for Dos” more often this year, and it is planning to give away up to ONE MILLION free beers to make it happen. To encourage and celebrate “Going For Dos,” Dos Equis is paying it forward by offering football fans tens of thousands of […]
This NFL season, Bud Light, the Official Beer Sponsor of the NFL is honoring all of the hard work that goes into being a fan in a new spot showing how it’s “Easy to Sunday.” Bud Light has released its 2024 lineup of fan-favorite NFL team packaging, displaying full-bleed team colors and prominent team logos […]
Coca-Cola and the OREO brand are teaming up to offer fans unique flavor experiences that celebrate the “Real Magic” of friendship. A pair of limited-time-only products – Coca-Cola OREO Zero Sugar and OREO Coca-Cola Sandwich Cookie – leverage the brands’ signature tastes and iconography to deliver unexpected innovations. Both sport a sleek, black-and-white packaging design […]
Jones Soda captures the essence of a favorite campfire dessert with its new limited-edition Jones S’mores Soda. It’s the latest in a series of Jones SPECIAL RELEASE beverages that showcase the company’s legendary expertise in developing unique soda flavors. Combining the taste of melted chocolate, gooey marshmallows and crisp graham crackers, Jones S’mores Soda evokes […]
PepsiCo is giving consumers more ways to enjoy some of its best-selling products with DRIPS by Pepsi, its new crafted beverage offering. Tapping into the growing trend of consumers creating unexpected twists on their favorite beverages, DRIPS by Pepsi gives fans a premium experience with the brands they know and love in unique recipes crafted […]
This fall, Walmart is hitting the pavement, bringing style directly to customers with the Walmart Style Tour. This 40-event traveling tour is designed to help customers all around the country – from Los Angeles to New York and Chicago to Dallas – find things they love, at affordable prices, from Walmart. The experience is showing […]
Shop with Google’s college tour features the ultimate shopping pop-up. The first-of-its-kind experience will show students how to use Google Lens, Google’s visual search tool, to set them up for a successful semester of shopping. The immersive experience will allow students to learn how to use Lens to discover, shop, and explore top trending products […]
The Hartford, a leading provider of employee benefits, and Active Minds, a leading mental health nonprofit organization, are expanding their partnership to bring the award-winning Send Silence Packing exhibit to more than 100 U.S. college and university campuses in 2024 and 2025. Send Silence Packing features more than 100 backpacks with the mental health stories […]
FitVine Wines, the market leader in high-quality wellness wine, has launched its distinctive new FitVine Aluminum Bottles with two delicious wines perfect for summer sipping-Sauvignon Blanc and Chillable Red Blend. For outdoor enthusiasts FitVine’s new lightweight, resealable and unbreakable aluminum wine bottles are ready for adventure. “We are thrilled to offer FitVine wines in a […]
Alileo, a leading wine producer in the effort to shift the perception of boxed wine, has introduced a new smaller, more portable 1.5L format to its line of Sicilian natural boxed wines. “Since launching in late 2022, we’ve had such success with our 3L box, which holds four bottles of our delicious wine. With the […]
The alcohol industry is undergoing a significant transformation as the no-alcohol/low-alcohol trend, referred to as “NoLo,” reshapes consumer preference. Bodvár Rosé, a pioneer in the rosé wine industry, is leading the charge with its premium NoLo offerings. With the successful launch of Bodvár No. 0, a non-alcoholic rosé, the brand continues to meet the evolving […]
Mobile Insight, (www.mobileinsight.com), a leader in AI-infused retail solutions, and Ricoh, a global digital services leader, have announced a strategic partnership that aims to redefine the retail technology landscape. The partnership integrates Mobile Insight’s Virtual Interactive Brand Ambassador (VIBA) with Ricoh’s robust Turnkey Media program, transforming in-store experiences for large and small retail chains and […]
Instacart and Schnuck Markets, announced that Instacart’s Carrot Tags’ pick to light functionality is rolling out chainwide, allowing Instacart shoppers to activate items from their picking list within the Instacart Shopper App for easier and more accurate order fulfillment. Carrot Tags are Instacart’s software solution that seamlessly integrates into a retailer’s electronic shelf labels (ESL) […]
Shopic, (www.shopic.co), has announced a strategic partnership with Capgemini, a global consulting, technology services, and digital transformation leader. This collaboration aims to bring Shopic’s innovative smart cart solution to retailers across France and the US, transforming the in-store shopping experience with cutting-edge retail technology. Shopic’s smart cart solution leverages advanced AI and machine learning to […]
Pentair plc, a leader in helping the world sustainably enjoy water, life’s most essential resource, and Minneapolis-St. Paul International Airport (MSP), have announced a new collaboration to sustainably deliver great-tasting, high-quality drinking water while reducing the need for single-use plastic water bottles for the millions of travelers that visit and fly through the MSP international […]