The World of Sales Promotion
Philadelphia, the leading cream cheese brand with 69% share of the category, is bringing its signature multi-sensorial experience to the plant-based aisle. Less than half of consumers that try plant-based spreads are repeat customers, indicating that current options aren’t meeting the evolving preferences of cream cheese lovers. Philadelphia Plant-Based spread marks the first time a […]
Coca-Cola Zero Sugar is touting its irresistible taste credentials in 2023 with a tongue-in-cheek, experience-driven campaign that builds on the “Best Coke Ever?” platform launched in 2021 to promote the Coca-Cola Zero Sugar reformulation and packaging redesign. #TakeATaste encourages fans to protect their beloved Coke Zero Sugar from would-be takers. Oana Vlad, Global Sr. Dir, […]
Twenty-one years after Monster Energy changed the beverage industry forever, it is launching Monster Energy Zero Sugar. With a re-tooled energy blend, an innovative new sweetener system and years of trial and error, Monster’s team of scientists finally perfected a concoction that is 100% Monster and 0% sugar. Primed with 160mg of caffeine – like […]
Pepsi has announced a new and improved Pepsi Zero Sugar. Through taste and trial, the brand is proving to consumers that zero never tasted so good by giving consumers the opportunity to redeem up to 10 million FREE Pepsi Zero Sugars. “At Pepsi, we put our consumers at the forefront of everything we do,” said […]
The National Hockey League has debuted Digitally Enhanced Dasherboards (DED), an advanced approach to dynamic dasherboard advertising. The DED system allows for the digital replacement of camera-visible arena dasherboards within local, national, and international NHL game broadcasts, ushering in the next wave of innovation to create new opportunities for the League, its Clubs and their […]
In the breakneck pace of professional sports schedules, quick turnaround is key. After sporting events, operations staffs are frequently expected to have an entire arena transformed and ready to go for another sporting event in less than 24 hours, often for a completely different team. This particularly impacts the retail operations, who need to have […]
Crypto.com Arena has launched an innovative in-arena concession experience with the opening of two new grab and go locations powered by Amazon’s frictionless Just Walk Out technology. Visitors to Crypto.com Arena will have the opportunity to take what they want without having to stop to check out while shopping at the Bud Light Seltzer Market […]
Peloton and DICK’S Sporting Goods have formed a partnership in which DICK’S will sell Peloton products via branded fitness shops inside more than 100 DICK’S U.S. retail locations. Outside of Peloton’s owned sales channels, DICK’S will be the only retailer to carry Peloton’s connected fitness equipment. The collaboration is the latest effort by Peloton to […]
n Safe Sweat officially opened its first location in Grandview Corners, South Surrey, BC. A first-of-its-kind hybrid fitness concept combines the privacy of an at-home workout with the equipment and digital programming of a premium fitness facility. Safe Sweat offers a private fitness experience in fully equipped gym-like spaces called FITsuites, giving anyone who doesn’t […]
Sourcemap, a global provider of supply chain transparency and traceability software, is partnering with Swiss watchmaker Breitling to deliver end-to-end traceability for the precious materials used in its newest watch, the Super Chronomat Automatic 38 Origins. Sourcemap’s full-suite supply chain transparency solution independently verifies the entire chain of custody, from raw material to finished product, […]
Sony Electronics is releasing LinkBuds S noise canceling truly wireless headphones in a new color variation. “Earth Blue,” has been added to the line-up, created using recycled water bottle materials. LinkBuds S “Earth Blue” is an initiative in support of Sony Group’s “Road to Zero.” Sony Group’s long-term environmental plan “Road to Zero” aims to […]
The ShopRite of Warwick has debuted Fresh to Table, an innovative store-within-a-store concept where customers can find fresh, on-trend foods and easy to prepare ingredients and meal solutions in a variety of grab-and-go formats. Steve Savas, President, ShopRite Supermarkets, said, “Fresh to Table is a unique new store experience that provides fresh-made meals and chef-prepared […]
Kalera, a world leader in indoor vertical farming, is distributing its non-GMO, leafy greens to 40 Trader Joe’s locations throughout Texas. All varieties are grown at Kalera’s Houston facility, emphasizing its commitment to providing locally grown produce to urban areas with traditionally short grow seasons. Texas-based Trader Joe’s shoppers can find Kalera’s leafy greens in […]
Orange Dreamsicle, Monster Energy’s latest addition to its signature Monster Reserve series has a creamy orange sherbet flavor. “We created this flavor to keep the sunny season alive year-round,” said Monster Energy CMO Dan McHugh. “We know we win with flavor and taste and this brand-new Orange Dreamsicle flavor encapsulates what our consumers love about […]
After appearing on Paramount Network’s western drama “Yellowstone” for its first four seasons, Coors Banquet is making it official for season five. The brand has inked a deal to become the official beer integration and retail partner of the cable hit’s upcoming fifth season. The new partnership ensures Banquet gains additional rights to use “Yellowstone” […]
CAMP, The Family Experience Co. and Walt Disney Animation Studios’ Encanto, recently opened their newest experience: Disney Encanto x CAMP, at CAMP’s Flagship Store in New York City. This 6,000 sq. ft. experience, inspired by the film and created in collaboration with Disney, will transport families into the beloved world of Disney Animation’s Encanto. “This […]
Olyns is collaborating with Mars Wrigley to launch the Sweet Rewards Challenge, a new approach to the collection of rigid plastic candy and gum containers that gamifies recycling. Individuals in Northern California who deposit qualifying candy containers in an Olyns Reverse Vending Machine will have a chance to win thousands of dollars in rewards. Olyns’ […]
Anchor Brewing Co. has released its annual Christmas Ale. First released in 1975, each year Anchor’s brewmasters craft a new secret recipe and bottle the limited-edition ale with a different festive hand-drawn tree label. Like last year, a portion of all sales benefit One Tree Planted, a non-profit dedicated to global reforestation planting millions of […]
With a new set of tools, including a versatile new tap handle and timely marketing programs, Coors Light is bringing the next wave of its “Made to Chill” platform to bars and restaurants across the U.S. “Consumers are looking for choices, so we’ve got to make sure we’re relevant and catching their eye at that […]
Michelob ULTRA is teaming up with the NBA to unveil the 2022-2023 Michelob ULTRA NBA Team Cans. “Michelob ULTRA is proud to partner with the NBA to bring fans a new way to support their favorite team and enjoy the game they love,” said Ricardo Marques, V.P., Marketing, Michelob ULTRA. “As the beer brand known […]