The World of Sales Promotion
Cineplex Digital Media (CDM), has signed an agreement with Cadillac Fairview to operate and sell digital and static media, and sponsorships, for its extensive network of shopping destinations across Canada. CDM will operate a network of 200 digital displays in 18 Cadillac Fairview shopping centres, including landmark destinations such as CF Toronto Eaton Centre, CF […]
Cooler Screens, (www.coolerscreens.com), has launched CoolerX, an advanced software solution that uses AI and data science to identify precise marketing activation opportunities in stores, driving incremental sales growth for retailers and brands. Developed in collaboration with Microsoft and NVIDIA, global leaders in AI applications, the software is tailor-made to operate “smart screens” for the in-store […]
PEPSI Wild Cherry is unveiling ‘Get Wild,’ a new marketing campaign that captures the essence of modern adulthood and the new ‘wild’ realities of millennials and young adults. The campaign humorously depicts everyday experiences that millennials face as they navigate their new lives of 24/7 adulting. “As a millennial myself, I know firsthand what it’s […]
Health-Ade has launched SunSip by Health-Ade, a prebiotic soda. Known for their kombucha, this move positions the brand to become the next leader in the rapidly expanding functional beverage industry, which is estimated to reach $62B in 2027. While Health-Ade Kombucha has long been a top choice for consumers looking for a better-for-you soda alternative, […]
Over the past five years, Mind Haze Hazy Tropical IPA has become more than Firestone Walker’s best-selling beer. The all-new Mind Haze Brain Melter Hazy Imperial IPA (8.5% ABV), joins Mind Haze Cosmic Crusher Juicy Imperial IPA (9.5%) as the latest addition to the Mind Haze fold. Brain Melter is dry-hopped twice, with double the […]
The Yuengling Company announced a 2024 partnership with Keep Texas Beautiful (KTB), a nonprofit organization that empowers Texans to keep its communities clean and beautiful. Yuengling is donating $1 per Yuengling Traditional Lager case sold, up to $50,000, to KTB. Texans can purchase Yuengling Lager in special promotional packaging on 12-pack, 12-ounce cans throughout the […]
Coors Light is turning up the volume with an all-new, multi-year music partnership with country superstar Lainey Wilson, who was recently nominated for two 2024 Grammys including Country Album of the Year and Best Country Duo/Group Performance. A Coors Light fan and beer drinker (one who famously said “hold my beer”), Wilson will also bring […]
Grocery TV, (www.grocerytv.com), a leading in-store digital advertising network, announced that New York City supermarket chains D’Agostino and Gristedes are now available on its network. “We’re thrilled to feature D’Agostino and Gristedes, two iconic New York City grocery chains, on Grocery TV,” Marlow Nickell, CEO of Grocery TV said. “This expansion not only enhances our […]
Digi Point Media, (www.digipointmedia.com), a leading technology solutions provider in Digital Out-of-Home (DOOH) advertising, has launched the Icebox Network. Digi Point’s new network of screens offered on ice merchandisers located inside major retail brands, including grocery, convenience, liquor and home improvement stores, provides point-of-purchase advertising and promotional opportunities. “The launch of the Icebox Network marks […]
Bowling Center Television (BCTV), (www.mybctv.com), a leading digital-out-of-home/Connected TV (DOOH/CTV) television network developed through a collaboration between Strike Ten Entertainment (STE), the Bowling Proprietors’ Association of America (BPAA), and Equity Sports Partners, announced its debut in several prominent DMA’s. BCTV’s premiere in New York, Philadelphia, Charlotte and Tampa-St. Petersburg marks the beginning of one of […]
Meijer recently displayed a curated selection of Black-owned brands in all Meijer supercenters in celebration of Black History Month. “The Meijer Supplier Inclusion program not only showcases new, diverse brands, but also prioritizes growing existing brands within our various store formats and locations,” said Carla Hendon, Director of Supplier Inclusion at Meijer. While customers can […]
Taco Bell at Home has introduced the first-ever Crunchwrap Supreme and Chipotle Chicken Quesadilla “Cravings Kits,” featuring proprietary Taco Bell restaurant ingredients, seasonings and sauces essential to making these fan-favorites at home. The Craving Kits are the latest offerings from Kraft Heinz’s Taco Bell at Home line designed to make it easier than ever for […]
Old El Paso has launched Old El Paso Cinnamon Toast Crunch Dessert Taco Shells, available for a limited time. These Stand ‘N Stuff™ dessert shells feature the crunch fans love from Old El Paso, now blasted with Cinnamon Toast Crunch’s iconic Cinnadust™ for an unbeatable treat. This winning flavor combination is bringing together fans everywhere […]
American Express has opened a new Centurion Lounge at Hartsfield-Jackson Atlanta International Airport (ATL), the busiest airport in the world. At 26,000 sq. ft., it is the largest lounge in the Centurion Lounge network. It features a locally-inspired menu, numerous seating options for guests to relax or work before their flight, outdoor terraces with views […]
Ontario, Canada-based print business Global Printing Enterprises (GPE), (www.globalprinting.ca), recently used several products from Drytac, (www.drytac.com), to produce an immersive display promoting the new Hollywood film ‘Wonka’, starring Timothée Chalamet as the famous Willy Wonka. Yorkdale Shopping Centre in Toronto launched a special experience for fans to enjoy. ‘Wonka’s Sweet Escape’ offered visitors the chance […]
Brugal, the renowned ultra-premium rum producer in the Dominican Republic, recently unveiled an immersive pop-up experience at Miami International Airport. The month-long pop-up invited visitors to embark on a captivating journey through 135 years of unrivaled rum craftsmanship, offering a unique exploration of Brugal’s ultra-premium double-aged rum, Brugal 1888. Guests of drinking age are warmly […]
The Duckhorn Portfolio has launched Decoy Featherweight Sauvignon Blanc, which has 80 calories per five-ounce serving and an alcohol content of 9%. The unveiling of Featherweight builds on The Duckhorn Portfolio’s 40+ year history of crafting acclaimed Sauvignon Blanc. To establish a new benchmark for quality in the lower-in-calorie/lower-in-alcohol wine category, the debut 2023 Featherweight […]
![10Element[AL] Disrupts The Wine Industry With Aluminum Bottles](https://www.creativemag.com/wp-content/uploads/2024/03/SPELEMENTALWINES.jpg "10Element[AL] Disrupts The Wine Industry With Aluminum Bottles")
Element[AL] Wines was announced from Bogle Family Wine Collection as the first-of-its-kind wine brand with 750ml aluminum wine bottles that are shockingly lightweight, infinitely recyclable, and are made in the shape of a traditional wine bottle. The Element[AL] portfolio will be available in 100% recyclable aluminum bottles with four varietals, Chardonnay, Pinot Grigio, Rosé and […]
Gelson’s wines have always earned high praise from customers and critics alike including notable recognition from Wine Enthusiast for their private brand wine. The launch of its new “Winemaker Series” is expected to be no different. The first winemaker in this series is renowned “First Lady of Wine” Heidi Barrett. Barrett is highly regarded for […]
Chameleon Organic Coffee has entered into a licensing agreement with Girl Scouts of the USA to introduce variations of Chameleon’s award-winning cold-brew, featuring Girl Scout Cookie inspired flavors. “We embarked on a mission to unite our values of environmental stewardship and the pursuit of one’s dreams with Girl Scouts’ unwavering commitment to authenticity and adventure,” […]