CEN Media, (www.cenmediagroup.com), the premium digital out-of-home (OOH) network that connects advertisers with affluent and engaged moviegoers, has integrated with Place Exchange, the leading supply-side platform (SSP) for programmatic OOH media, to enable advertisers programmatic access to its entire network of cinema lobby inventory. CEN Media is also leveraging PerView, Place Exchange’s measurement solution for OOH, to deliver reach, frequency, and impression measurement for all of its displays. Place Exchange’s PerView measurement solution offers media owners like CEN Media the ability to measure display-level reach, frequency, and hourly impressions, for both digital and static displays across all OOH venues and formats, regardless of whether they are sold programmatically or direct.
CEN Media’s growing cinema network comprises over a thousand high-definition poster displays and large-format spectacular video walls placed strategically in cinema lobbies across the US.
CEN Media Partners With Place Exchange
