This summer, agency for premium brands, Team One along with wine brand Chateau Ste. Michelle (CSM) issued a call to action to concertgoers across the country, urging them to unplug from technology and enjoy the moment. Tapping into the brand’s multi-year partnership and role as the official wine sponsor for Live Nation, the new campaign “Raise a Glass; Not Your Phone” aims to inspire wine drinkers’ best music moments this summer.
This campaign will be seen at summer concert venues, including 46 amphitheaters and 32 clubs and theaters. The campaign will also be front and center at CSM’s own concert series, “At the Chateau” held in Woodinville, WA.
Guillermo Sanchez, Chateau Ste Michelle’s Sr. V.P., Marketing, said, “We wanted to share our love of music with the fans so at our concerts this summer, and across Live Nation shows, we encourage people to live in the moment
Chateau Ste. Michelle And Team One Partner To Launch ‘Raise A Glass’ Promotion Campaign
