Kellogg recently activated the Cheez-It Stop roadside attraction.
Located in the California desert, this destination invites travelers to fill the tank with their favorite 100% real cheese snack, at the first roadside service station of its kind. Cheez-It Stop replaces your car’s fuel with a snack fuel, with the world’s first and only Cheez-It pump, which literally pumps a jet of Cheez-It bags into a car window.
“We’ve created this brand’s first desert stand to capture the excitement of summer road trips and to cheer up fans of Want It. Need It. Cheez-It. to fill up the tank during their adventures,” said Erin Storm, Cheez-It’s Sr. Brand Director.
Cheez-It Pump Fills Car With Crackers
