Chronic Cellars, encourages enthusiasts to get their ‘game on’ with the debut of an interactive, gamified augmented reality (AR) experience. Adventure seekers and wine enthusiasts alike can purchase a bottle of Chronic Cellars Purple Paradise, scan the QR code with their phone, to watch good ‘ol Purple come to life with augmented reality. The AR experience allows users to establish a greater connection to Chronic Cellars motto, ‘wines with character’ through gamification.
“Our characters and labels are so beloved by consumers, we thought this would be a win/win to engage with them,” said Patrick Cramb, Director of Marketing for Chronic Cellars, WX Brands. “We hope that all wine lovers learn a bit more about our wines and characters through this experience.”
“We were delighted to work with Chronic Cellars’ to create this memorable AR experience,” said Patrick Johnson, CEO of Rock Paper Reality, agency behind the activation.
Chronic Cellars Introduces New AR Experience
