Cineplex Digital Media (CDM), has been selected to develop, install, and maintain a state-of-the-art digital signage network in Primaris REIT (Primaris) managed shopping centres in markets across Canada. CDM was selected for its extensive experience in the creation and management of innovative digital networks as well as its ability to offer a solution that includes revenue generation, content development, and advertising media sales.
As part of the partnership, CDM will operate a network of nearly 70 digital displays at 19 Primaris owned and managed retail properties. Each property will receive a custom display solution consisting of large double-sided portrait screens for media advertising, mall directories, and maps.
“Primaris’ is committed to increase traffic to our shopping centres with memorable and meaningful experiences,” said Jasleen Bhinder, Director, Marketing, Primaris REIT.
Cineplex Digital Media Selected By Primaris For New In-Mall Media
