Citizen Watch America (CWA), has opened its first-ever U.S.-based multi-brand flagship store. CITIZEN FLAGSHIP STORE NEW YORK, situated within one of Manhattan’s premiere shopping destinations, steps from Rockefeller Center, is a new retail concept inviting customers to shop the full range of timepiece offerings across the group’s portfolio of brands that includes Citizen, Bulova, Accutron, Frederique Constant, and Alpina.
The first of its kind in North America, the expansive 7,000 sq ft. three-story space is an immersive shopping experience incorporating state-of-the art technology and bringing to life Citizen’s acclaimed LIGHT is TIME art installation, a visual expression of the concept of time and its relation to light. The captivating installation is inspired by Citizen’s proprietary light-powered Eco-Drive technology and spotlights the foundation of any watch movement – the base plate, which is manufactured in-house for all Citizen watches.