With over 40 years and tens of millions of ears pierced, global fashion brand Claire’s continues to be a trusted and favorite destination for the first or first of many piercings for generations. Now, the brand has created a distinct point of view and cultural voice for the piercing business, unveiling Pierced by Claire’s.
“As we continue to transform into a global fashion brand powerhouse, we have elevated what makes Claire’s special and created immersive new experiences that envelop and inspire young people,” said Kristin Patrick, EVP and Chief Marketing Officer. “Pierced by Claire’s builds on our purpose of self-expression with a reimagined piercing experience and a unique point of view that continues to embed us in culture and positions the brand for its future.”
Claire’s Introduces New Image
