The Coca-Cola Company and Bacardi Limited have announced an agreement to debut BACARDÍ rum and Coca-Cola as a ready-to-drink (RTD) pre-mixed cocktail. BACARDÍ Mixed with Coca-Cola RTD will be available in several markets around the world.
“We are continuing to develop our portfolio as a total beverage company, including in the growing alcohol ready-to-drink market,” said James Quincey, Chairman & CEO, Coca-Cola Co. “This new relationship with Bacardi Limited supports our strategic expansion, and we look forward to the introduction of BACARDÍ Mixed with Coca-Cola next year.”
“We are excited to bring together two iconic brands so that consumers may enjoy one of the most world’s most popular cocktails in a high-quality, convenient format,” said Mahesh Madhavan, CEO, Bacardi. “Through this relationship, more consumers can enjoy this classic BACARDÍ rum and Coca-Cola cocktail.”
Coca-Cola & Bacardi Announce Plans For BACARDÍ & Coca-Cola Ready-To-Drink Cocktail
