Coca-Cola Beverages Florida (Coke Florida) and The Coca-Cola Co. recently partnered to launch a new Reverse Vending Machine in the Hurricane Food Court at the University of Miami.
The University of Miami has joined a growing list of organizations that have integrated reverse vending technology into their environmental and sustainability programs. Reverse vending is a recyclables recovery process by which plastic bottles and aluminum cans are deposited into a unit, the materials are crushed and sorted by type, then collected, treated, and prepared for reuse. For Coke Florida, specifically, the materials will be used to produce new beverage packaging at local facilities. This process ultimately reduces carbon emissions across the supply chain and supports The Coca-Cola Co.’s World Without Waste initiative to recycle a bottle or can for every one sold by 2030.