The boldest and edgiest Coca-Cola Creations flavor yet-a collaboration with musical powerhouse and Grammy-award winning artist Rosalía called Coca-Cola Move -brings to life the transformational power of music. From her beginnings as a classically trained flamenco artist in Spain, to her rise as a global pop star, Rosalía has transcended borders and genres in music, fashion and more.
“Transformation as a means of self-expression is powerful and resonant for today’s generation, and music is the universal language for transformation,” said Oana Vlad, Senior Director, Global Strategy, The Coca-Cola Co.
Coca-Cola Move features a striking packaging design embracing the contrasts of the artist’s persona – from vibrant pink inspired by her playful and creative personality to minimalistic black representing her bold elegance.
Coca-Cola Creates Limited Edition Move With Grammy Artist Rosalía
