Marshmello’s Limited Edition Coca-Cola, the brand’s first-ever beverage co-created with an artist, captures the feeling of mixing chart-topping beats. The new drink fuses strawberry and watermelon flavors with a great Coke taste. A zero-sugar version also will be available.
Collectible slim cans with striking black and white visuals and dripped Coca-Cola Spencerian script pay homage to Marshmello’s signature aesthetic. “From the beginning, we wanted this to be a collaborative process that could come to life and feel authentic to both of our brands,” said Oana Vlad, Sr. Dir., Global Strategy, Coca-Cola.
A scannable QR code will direct fans to the Coca-Cola Creations hub, where they can generate a unique piece of digital art while experiencing the feeling of listening to Marshmello’s new track, “Numb”.
Coca-Cola Creations Introduces Flavor With Artist Marshmello
