Coca-Cola has launched its first flavor born in the metaverse. Coca-Cola Zero Sugar Byte will bring the flavor of pixels to life in a limited-edition beverage that transcends the digital and physical worlds.
“We wanted to create an innovative taste inspired by the playfulness of pixels, rooted in the experiences that gaming makes possible,” said Oana Vlad, Sr. Dir., Global Strategy, Coca-Cola. “Just as pixels power digital connection, Coca-Cola Zero Sugar Byte brings people together to share moments of Real Magic.”
The drink’s bright, upfront taste is reminiscent of powering up a game, and its refreshing finish makes for a perfect gaming companion. Packaging graphics also feature pixels forming the iconic Coca-Cola logo.
A suite of immersive digital experiences will introduce fans to Coca-Cola Zero Sugar Byte. The centerpiece is Pixel Point, an Island Created in Fortnite Creative designed by Coca-Cola and lifestyle and gaming organization PWR. Upon entry, players will discover Coca-Cola Zero Sugar Byte in the metaverse and interact with fellow gamers through four , multiplayer mini-games.
Coca-Cola Creations Opens Portal To Gaming-Inspired Coca-Cola Zero Sugar Byte
