Coca-Cola Dreamworld, the fourth and final Coca-Cola Creations drop of 2022, bottles up the technicolor tastes and surrealism of the subconscious. The drink adds playfully vibrant flavor notes that evoke the boundless creativity of the human imagination to the unmistakable taste of Coca-Cola.
“Coca-Cola Dreamworld taps into Gen Z’s passion for the infinite potential of the mind by exploring what a dream tastes like,” said Alessandra Cascino, Creative & Shopper Program Director, Coca-Cola N.A.. “Like the Coca-Cola Creations that came before it, Dreamworld plays with the unexpected and will no doubt provoke discovery and debate among consumers… which we welcome.”
A fantastical look-and-feel complements the beverage’s flavor profile by fusing whimsical shapes, electric colors and a 3D expression of Coke’s signature script to create an illusionary visual landscape on Coca-Cola Dreamworld packaging, and in-store merchandising.
“Starlight illuminated the idea of escapism and the infinite, out-of-this-world possibilities of space,” said Chase Abraham, Sr Creative Strategy Manager, Coca-Cola N.A.
Coca-Cola Dreamworld Invites Fans To Fantasy Flavor
