Coca-Cola has announced that by 2030, 25% of its global product volume will be served to consumers in reusable packaging.
Reusable packaging options include returnable bottles and refillable cups for fountain dispensers. The company is accelerating its test-learn-scale approach with several reusable packaging pilots in North America, including a new partnership with r.Cup – which replaces single-use cups with its end-to-end reusable cup solutions to large-scale sports and entertainment venues, cinemas, festivals and events.
Concessionaires can choose from several durable, polypropylene cups – which deliver a more premium drinking experience.
Coca-Cola North America Ramps Up Reusable Packaging Pilots
