Coca-Cola and Marvel are extending their partnership with the launch of limited-edition packaging and immersive storytelling. Coca-Cola x Marvel: The Heroes features bespoke illustrations of over 30 characters from across the Marvel Universe-from Ant-Man to Captain America-on Coca-Cola and Coca-Cola Zero Sugar bottles and cans, brought to life with balance of white, red and black tones. Scannable QR codes unlock Augmented Reality (AR) animation experiences for each hero or villain, plus the chance to win exclusive prizes including Disney Cruise vacations, autographed memorabilia and more.
Fans can collect characters, as packaging rotates on shelves, from the collaboration in more than 50 countries.
Coca-Cola Partners With Marvel For Limited-Edition Packaging
