Created with gamers for gamers, the new Coca-Cola Ultimate Zero Sugar was crafted in collaboration with League of Legends developer Riot Games.
Coca-Cola Ultimate Zero Sugar will bridge the virtual and real worlds with a series of disruptive digital and IRL activations. League of Legends players can put their skills to the test via a series of in-game missions that unlock a sequence of limited-edition Ultimate Emotes. Coca-Cola Ultimate Zero Sugar’s striking packaging design fuses elements of both iconic brands, taking visual cues from League of Legends lore, including an “Ultimate” crest with a blue Hextech backlit glow, a Spencerian Script inspired by Nexus crystals in “Runeterra” and a bold, gold-and-back manifestation of the Coca-Cola Creations logo.
“Coca-Cola Creations is all about creating unique experiences anchored in youth passions, and gaming is one of the fastest-growing communities in the world,” said Oana Vlad, Sr. Dir., Global Strategy, Coca-Cola
Coca-Cola & Riot Games Team Up For ‘Ultimate’ Flavor & Experiences
