Coca-Cola Zero Sugar is touting its irresistible taste credentials in 2023 with a tongue-in-cheek, experience-driven campaign that builds on the “Best Coke Ever?” platform launched in 2021 to promote the Coca-Cola Zero Sugar reformulation and packaging redesign. #TakeATaste encourages fans to protect their beloved Coke Zero Sugar from would-be takers.
Oana Vlad, Global Sr. Dir, Coca-Cola Trademark strategy, said, “With #TakeATaste, we’re upholding our duty to make sure those who can protect their Coke Zero Sugar will, and also to invite people to try a beverage so delicious that many fans think it’s worth taking. We see this as a fun, creative way to kick-start the next chapter of growth for this great brand.”
“We’re releasing an entire suite of films, posters, games, social filters, banners, posts and more that encourage people to succumb to their cravings and take a Coke Zero Sugar,” said Zac Pritchard, Creative Director at AKQA, the agency behind the campaign.
Coca-Cola Zero Sugar Invites Fans To ‘Take A Taste’
