Collective Bias, a leading social shopper media company in the United States, has partnered with Toronto-based 3SP Media, a media group focusing on sales and marketing programs for consumer brands and retailers, to further its expertise and leadership position within the industry to Canadian consumers and brands. 3SP Media, widely known for innovative in-store marketing programs available through Ontario’s Beer Store locations, views the new collaboration with Collective Bias as a way to further expand their scale of marketing strategies with extensive retail and shopper marketing expertise.
“The team at Collective Bias and its vision of the social shopper media industry establishes a new way for retailers and brands to better engage with their consumer base,” said Andrew Dorcas, Partner at 3SP Media. “We look forward to continuing to drive tremendous return on investment for our agency partners and their clients as we actively seek new relationships throughout Canada for Collective Bias.”
“Collective Bias” expansion into Canada only further validates our innovative approach to social shopper media,” said John Andrews, CEO of Collective Bias. “Our partnership with 3SP Media will support our growth strategy by forging relationships with new retailers and brands while building our Social Fabric community members in that country. We are very excited to begin collaborating with such an established and like-minded organization.” www.collectivebias.com