Conn’s, Inc. and Belk have opened the first Conn’s store-within-a-store pilot in five Belk locations under the name “Conn’s x Belk.”
The new store format provides Belk customers with access to Conn’s complementary home product categories, as well as core differentiators like industry-leading white-glove, next-day delivery.
The Conn’s x Belk locations feature a name brand assortment of all major Conn’s product categories including furniture, home electronics and appliances. The store-within-a-store formats range from 10,000 to 25,000 sq. ft. depending on the Belk location.
“Our partnership with Belk is an exciting opportunity to reach new customers with key differentiators including our high-quality product assortment, next-day delivery and in-house repair service,”said Chandra Holt, President & CEO of Conn’s.
Conn’s x Belk Store-Within-A-Store Pilot Concept Debuts
