Constellation Brands is furthering its presence in the New York football market with the announcement of a new multi-year partnership with the New York Jets, New York Giants and MetLife Stadium in East Rutherford, NJ in collaboration with Modelo and the Corona Brand Family.
Modelo Especial is now an official beer sponsor of the New York Giants and Corona Extra will be an official beer sponsor of the New York Jets. The brands’ presence in the stadium will provide Jets and Giants fans with a unique viewing and meeting experience equipped with branding from football fans’ favorite import beer brands.
“NFL fans visiting MetLife Stadium will enjoy our brands in new, immersive spaces we’ve created to heighten the experience of attending a game,” said Rene Ramos, VP Experiential Marketing, Constellation Brands.