The Container Store has announced a new brand architecture for its offering of custom spaces.on its promise to transform lives through the power of organization.
What has been known as The Container Store Custom Closets is now The Container Store Custom Spaces, making it clear to customers the retailer can transform more than just closets. The Container Store Custom Spaces is defined by three areas of the home: Closet Spaces, Living Spaces and Garage Spaces.
Vibrant colors, bolder and clearer informational graphics, celebrate transformations and reflect the happiness customers discover when their space is complete. The branding is elevated yet accessible with new icons to identify Closet, Living and Garage Spaces. These icons are positioned prominently throughout the studio to guide customers through displays and help them find what they are looking for.
Melissa Collins, CMO, The Container Store, said, “We have always offered custom spaces for every area of the home, but now we are clearly demonstrating the breadth of our offering.”
Container Store Displays Custom Spaces
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