Cooler Screens, (www.coolerscreens.com), announced its proprietary in-store retail media technology will power digital smart screens in additional retail stores. The expansion will bring smart screens into 500 Kroger stores across the U.S. This follows a successful three-year pilot that had a goal of improving in-store consumer experiences with dynamic, interactive media and digital merchandising.
Through a digital media and merchandising experience, Kroger customers can make better-informed decisions based on their own preferences, diets, health needs, budgets and lifestyles.
“We’re excited about this continued collaboration as it extends our vision for the future of retail media, offering brands another powerful marketing lever inside the store,” said Cara Pratt, Sr. V.P. at Kroger Precision Marketing.
Cooler Screens’ advertising platform enables a multi-retailer nationwide network that already reaches 90+ million viewers monthly in stores and is projected to reach more than 200 million per month in early 2024.
Cooler Screens Announces Expansion With Kroger
