Cooler Screens, (www.coolerscreens.com), has launched CoolerX, an advanced software solution that uses AI and data science to identify precise marketing activation opportunities in stores, driving incremental sales growth for retailers and brands. Developed in collaboration with Microsoft and NVIDIA, global leaders in AI applications, the software is tailor-made to operate “smart screens” for the in-store retail environment.
The software features a first-of-its-kind in-store “intent engine,” which uses AI to analyze data points gathered from consumer behavior, contextual signals, and first-party retailer data. It anticipates shopper needs, allowing retailers and brand advertisers to deliver targeted and relevant information at the point of decision.
“Just as search engines and e-commerce sites know what consumers are interested in when online and serve them relevant content, we now can do the same inside brick-and-mortar stores.By understanding shoppers’ intent and activating marketing content that is most relevant to consumer experience, we drive sales growth for retailers and brands,” said Arsen Avakian, Cooler Screens’ co-founder and CEO.
Cooler Screens Launches CoolerX
