After appearing on Paramount Network’s western drama “Yellowstone” for its first four seasons, Coors Banquet is making it official for season five. The brand has inked a deal to become the official beer integration and retail partner of the cable hit’s upcoming fifth season.
The new partnership ensures Banquet gains additional rights to use “Yellowstone” marks and imagery at retail and out-of-home advertising. New displays will feature imagery and the brand icon from the series’ Yellowstone Dutton Ranch.
Coors Becomes Beer Partner Of ‘Yellowstone’
