Coors Light has launched a summer promotion as “The Official Beer of Everything Unofficial.” QR codes located on both the primary and secondary packaging unlock experiences and the chance to win prizes for consumers all summer.
“We’re celebrating those unofficial moments that make summer the best time of year,” said Lindsey Wesloski, Associate Marketing Manager, Coors Light. “Summer is packed with these official events that can be stressful and very unchill, but the in-between, unofficial moments bring chill and refresh spirits.”
“The summer packaging is always popular, and this year we expect to see lots of selfies on social media,” Wesloski said. “The secondary packaging makes for easy retail theater. It can be stacked to create incredible displays that immediately cue refreshment to the consumer.”