With a new set of tools, including a versatile new tap handle and timely marketing programs, Coors Light is bringing the next wave of its “Made to Chill” platform to bars and restaurants across the U.S.
“Consumers are looking for choices, so we’ve got to make sure we’re relevant and catching their eye at that moment that matters,” said Hilary Jamieson, Molson Coors’ Director of On-Premise Shopper Marketing. “And we’re finding ways to bring the ‘Chill’ experience to life at bars.”
“The on-premise is more of an experiential channel,” said Brittany Lanier, Sr. Marketing Manager for Coors Light. ‘We have to make sure we’re top of mind, getting consumers to choose us when they order their first beer, and then keep choosing Coors Light throughout the night.”
The new on-premise push includes a new tap handle designed to work in tandem with an array of assets – from coasters to neon signs – that all serve to strengthen Coors Light’s credentials at a local level.
Coors Light Refreshes The On-premise During Peak Football Season
