Coors Light is turning up the volume with an all-new, multi-year music partnership with country superstar Lainey Wilson, who was recently nominated for two 2024 Grammys including Country Album of the Year and Best Country Duo/Group Performance.
A Coors Light fan and beer drinker (one who famously said “hold my beer”), Wilson will also bring Coors Light on tour as the official partner for her 2024 Country’s Cool Again tour.
“Music is the universal language of chill – just like Coors Light, it brings people together and can refresh any moment, person or room,” said Marcelo Pascoa, vice president of V.P., Marketing for the Coors Family of Brands. “Lainey Wilson puts her own country spin on chill and we’re pumped to join her on tour and wherever she is connecting with fans.”
Coors Light is also awarding one lucky fan a pair of tickets to Wilson’s show in London with travel and lodging expenses covered for two.
The new partnership with Lainey Wilson will include a comprehensive marketing campaign including digital, OOH and retail materials.
Coors Light Teams Up With Country Superstar Lainey Wilson In New Multi-Year Partnership
