To mark the launch of a new Samsung Electronics Galaxy phone for Verizon at Best Buy, Creative Realities, (www.cri.com), was challenged to create a digital merchandising experience that would amplify the brand: Ensure timely and compliant delivery of content within reseller locations, and Improve customer experience through a real-time, updatable, interactive visual hashtag#merchandising.
Creative Realities created a unique endcap shop-in-shop digital merchandising unit which featured three tethered Galaxy devices, as well as a vertically mounted 42″ Samsung hashtag#touchscreen display with an accompanying fascia that transformed the endcap into a large Samsung Galaxy phone.
This endcap gave life to a dynamic interactive experience allowing store guests to navigate through highlighted features of the new device, learn about the benefits of 4GLTE, and try the new applications exclusive to Verizon.
Creative Realities Launches Shop-In-Shop Solution For Verizon At Best Buy
