Creative Spotlight – High Tech P.O.P. Advertising
May 2024
May 2024
Weber wanted to develop an interactive display experience that educates shoppers on Smart Grilling by adding storytelling, graphics, and touchscreen interactive features. The custom pergola design creates an inviting environment to attract shoppers. This display was created by In-Store Experience, 37 Franklin St., Westport, CT 06880; (Web site) www.instoreexperience.com
This Mondelez display features digital animation to create more engaging shopper experiences. Both Millennials and Gen Z are considered “digital natives” and expect businesses to use technology to enhance shopper experiences in-store and online. 68% of shoppers say digital signage would make them more likely to buy advertised products and 44% percent even said it would influence them to buy the advertised product instead of a product they already planned to purchase. The display utilizes independent cellular connection with centralized CMS software to update content remotely. This display was created by Unified Resources in Display, 40 Boright Ave, Kenilworth, NJ 07033; (Web site) www.unifiedrid.com
The MRL Group created a custom LED Standee for Svedka Vodka, designed in the iconic shape of Svedka’s signature bottle. This free-standing display is illuminated with LED lights creating a dynamic and eye-catching effect. The standee is lightweight and easy to set up, making it a versatile and impactful marketing tool for showcasing Svedka Vodka in stores or at events.
For more information, contact, The MRL Group, 511 SE 5 Avenue, Fort Lauderdale, FL 33301; (Web site) www.themrlgroup.com
Focus Display Group has introduced a LED Magnetic Floating Lite Gloriifier display. The display features a disk that holds products, and uses magnetic force to float above the top of the display’s base. The display is illuminated and can be printed with custom logos and branding messages. For more information, contact Focus Display Group, 11956 Bernardo Plaza Drive, San Diego, CA 92128; (Web site) www.focusdisplay.com
Arlo Technologies is using this interactive display to establish a prominent branded environment within Best Buy stores. The large free-standing display effectively showcases Arlo’s smart home security products. The display elevates in-store interaction by featuring out-of-box Arlo products, fostering sensory engagement and deepening shoppers’ understanding of product capabilities through informative and interactive experiences. The connected displays enable Arlo to analyze consumer interactions with connected displays to gain insights into the shopper journey, utilizing dashboard data to discern which information resonates most with shoppers. Showcase Arlo’s product lineup in a mock-home setting, allowing shoppers to visualize product integration and benefits within their daily lives, thus stimulating interest in Arlo’s complete solutions. This display was created by Darko Inc., 2641 Richmond Road, Bedford Heights, OH 44146; (Web site) www.darkoinc.com
Above All Advertising has introduced this compact non-touch screen A-frame sign. The display has a storage capacity from 1 GB to 8 GB and is available with a variety of screen sizes. The unit is light in weight and folds and unfolds easily. For more information, contact Above All Advertising, 6980 Corte Santa Fe, San Diego, CA 92121; (Web site) www.abovealladvertising.net.
Testrite Visual offers a Telescopic Pallet Signholder to help draw attention to and provide strong branding for pallet displays. The signholder elevates messages above free standing displays with full width graphics. Promotional graphics are easily changed and updated. The signholder is available in custom sizes and styles. For more information, contact Testrite Visual, 216 South Newman St., Hackensack NJ 07601; (Web site) www.testrite.com
Wi-Charge has released Wi-Spot 3.0, the world’s only video display that runs on wireless electricity and can maintain a charge without batteries or electric wires. Wi-Charge’s breakthrough and patented infrared wireless electricity technology eliminates the significant cost and complexity of installing in-store video marketing platforms. Since the displays are powered wirelessly, they are easy to move throughout the store to generate revenue in more places in the store. The Wi-Spot 3.0 includes a suite of backend data and analytics that relays vital metrics about the performance of the video displays, including the number of impressions per day, by aisle, and by store. For more information, visit. (Web site) www.wi-charge.com