Culvers, which has grown from a single family-owned restaurant in Sauk City, WI to now boasting over 850 restaurants in 25 states, is emphasizing its proud small-town Wisconsin heritage in its newly evolved “Welcome to Delicious” integrated marketing campaign.
The campaign, which is headlined by a 17-city event tour featuring the first-ever Culver’s food truck along with several new TV spots, arrives over 11 years after the brand launched its first Welcome to Delicious campaign.
Culver’s 22-foot truck, wrapped in an illustrated scene of farm fields and dairy cows, will visit 17 cities on the “From Wisconsin With Love” tour. Beyond the free Wisconsin Cheese Curds and Fresh Frozen Custard served from the truck, the immersive experience is the brand’s way of “exporting Wisconsin” through family fun and larger-than-life guest experiences.
Elements of the integrated campaign will take hold throughout 2022 across touchpoints including in-restaurant point-of-purchase elements like signage and menu boards.
Culvers Launches 17-city Food Truck Tour
