Format
CVS Pharmacy is piloting a new Skin Care Center format, featuring a “shop-in-shop” experience to bring enhanced access to skin health innovations.
“We’re making a move to provide new health-focused, innovative offerings with our Skin Care Center, an elevated in-store experience designed to help customers navigate personal skin health solutions,” said Andrea Harrison, VP, Merchandising, Beauty & Personal Care at CVS Health.
The Skin Care Center was developed to help consumers address individual skin needs with tools and products previously found only in prestige beauty retail. Highlights of the new format include efficacious prestige brands like Wander Beauty, Blume, and Volition Beauty – all new to CVS.
CVS Pharmacy Launches Elevated Skin Care
