PepsiCo/Mountain Dew required a versatile permanent floor display that would allow Pepsico to cross-promote Dew soft drink products with Frito-Lay chip products. The display needed to command attention while remaining durable enough to support large volumes of heavy product. At 5 feet tall and 4 feet wide, the out-of-aisle merchandiser is 4-sided, supremely shoppable, and a traffic-stopping brand center for Dew. Created by United Displaycraft, 333 E. Touhy Ave., Des Plaines IL 60018; (Web Site) www.uniteddisplaycraft.com
Dew Pure Play Display
