Diageo and Vita Coco have collaborated to launch a line of premium canned cocktails crafted with a blend of Captain Morgan rum Vita Coco coconut water. With Captain Morgan having the #1 selling spiced rum brand and Vita Coco as the #1 selling coconut water, this relationship brings together two category-leading brands.
“Cocktail drinkers are looking for convenient ways to enjoy high quality classic tropical drinks, especially rum-based ones,” said Debra Crew, President, Diageo North America.
Diageo & Vita Coco Collaborate For Canned Cocktails
