Doritos has unveiled a collaboration with global flavor innovator Empirical: Empirical x Doritos Nacho Cheese Spirit. This limited-release offers a multi-sensorial, delicious beverage experience that smells and tastes just like the real thing – bringing the iconic flavor of Doritos Nacho Cheese Chips into the spirits aisle.
“Doritos is all about disrupting culture and bringing our fans unexpected, bold experiences,” said Tina Mahal, Sr. V.P., Marketing for Frito-Lay North America. “We’re always pushing our fans to try new things, so we figure it’s time we disrupt the spirits category by offering our iconic nacho cheese flavor in a bottle.”
“Empirical is an ‘uncategorized’ spirits company, so it allows us the freedom to experiment with really interesting flavors and not have to be stuck in a gin box or tequila box or whiskey box,” said Lars Williams, CEO, Empirical.
DORITOS & EMPIRICAL Launch First-Ever Nacho Cheese Spirit
