The Duckhorn Portfolio has launched Decoy Featherweight Sauvignon Blanc, which has 80 calories per five-ounce serving and an alcohol content of 9%. The unveiling of Featherweight builds on The Duckhorn Portfolio’s 40+ year history of crafting acclaimed Sauvignon Blanc. To establish a new benchmark for quality in the lower-in-calorie/lower-in-alcohol wine category, the debut 2023 Featherweight was made from the same blend of premium grapes as the category-leading Decoy California Sauvignon Blanc.
“With the rising interest in lower-in-calorie and lower-in-alcohol wines, the category achieved just over $1.12 billion in domestic sales last year,” said The Duckhorn Portfolio’s Interim CEO, Deirdre Mahlan. “As the #1 luxury wine brand in the U.S., Decoy’s entrance to this important and growing category was a natural evolution. It will introduce Decoy to a new audience of consumers who are engaging with wine on different occasions and in different ways.”