Duracell Spinner Display. Duracell required a durable permanent display that could be used in free-standing retail locations. The display would also leverage the highly recognizable Duracell Coppertop Battery colors, which serve alongside the Duracell logo as the signpost for the Alkaline Battery Category. A smooth, curved dome topped the Duracell Spinner Display. The curved top helped to soften the appearance of the display, making it more visually appealing, avoiding the sharp, hard-edged look associated with many permanent household needs fixtures. Created by New Dimensions Research Corp., 260 Spagnoli Road, Melville, NY 11747; (Web Site) www.ndrc.com
Duracell Spinner Display
