Essie needed a free standing fixture to introduce its Gel Couture at CVS. This fixture features a white landscape and details such as chrome accents echoing the brand personality. The stepped design and angles engaged shoppers. The engineering challenge was to find the balance between fitting 1900 SKUs in a confined space while maximizing graphic communication. The Essie Nail HQ for CVS was created for L’Oréal by POP Displays, 555 Tuckahoe Rd, Yonkers, NY 10710; (Web Site) www.popdisplays.com
Essie Nail HQ for CVS
