Combining cutting-edge technology with a people-first mindset, evrdrive has transformed pre-owned vehicle shopping. Stepping into evrdrive’s Customer Experience Center (CXC), it’s clear that buying a pre-owned vehicle here will be an unexpected experience. Interactive screens make car shopping easy, and a large 3D hologram transports consumers into a tech-enabled wonderland. Comfortable booths are perfect for researching evrdrive’s online inventory and discussing more details with the friendly, knowledgeable, no pressure sales staff. Enjoy a freshly made cappuccino while you browse.
Owned by Houston-based Foundation Automotive, evrdrive saw an opportunity to challenge outdated models for selling pre-owned cars by removing the unnerving, inflexible experience. Now-with evrdrive’s launch-consumers can decide how they want to shop, whether in an easy-to-navigate online auto-buying showroom or in person at evrdrive’s mall-based technology-powered new CXC-or both.
evrdrive turned to JLL’s Design Solutions, (www.us.jll.com), to bring its vision to life. JLL was tasked with co-creating evrdrive’s brand strategy, brand identity assets and a compelling design for the first CXC.
The outcome was an uncluttered and contemporary design aesthetic that prioritizes the numerous digital product displays, while counteracting outdated perceptions about unattractive and unwelcoming used-car environments. At the center of the CXC is the showpiece evrView™ hologram touchscreen display, connected to a searchable inventory database. Here, the consumer can search for the perfect car and take a virtual “walk-around” of a specific vehicle while viewing its CARFAX history.
Private rooms-glass-walled on one side to welcome natural light-are available for confidential financing conversations.
evrdrive Revs Up Automotive Retail Experience
