The Detroit Lions and Fanatics have announced a multi-year extension and expansion of their partnership.
Fanatics will assume operations of the full suite of on-site merchandise and fan gear outlets at Ford Field, while continuing to power the Lions’ online and mobile commerce business.
A centerpiece of the new partnership is Fanatics’ significant investment to reinvent the in- venue retail experience for fans on game day and beyond, highlighted by, Lions Supply, a brand- new team store inside Ford Field. this state-of- the-art destination spanning more than 6,000 sq. ft. of retail space, nearly twice the size of the former location, is designed to optimize the shopping experience with modern merchandise displays and increased point of sale options. A new feature of the store will be fan access from both inside and outside of the stadium.
Fanatics & Detroit Lions Create Omnichannel Shopping Experience
