Fernet-Branca, the iconic Italian amaro brand, has released its Limited Edition bottle: The Record Label.
The first of its kind, this collector’s bottle is an invitation for Fernet loyalists to unlock never-before-seen content inspired by the world of music.
Designed by the Brooklyn-based creative collective Madwell, The Record Label bottle, fitted with AR capabilities, unlocks the surreal world of ‘FernetworkTV,’- a non-stop broadcast and hub featuring music-inspired content star ring the famous brand mascot, Fernando.
“For our first limited edition offering in the U.S. market, we wanted to create something that goes beyond the traditional experience, as we typically seek out the bold and unexpected at Fernet-Branca,” said Edoardo Branca, the sixth generation family member who is leading the charge in the U.S market. “The Record Label celebrates the fusion of two passions—great taste and great music—while connecting our fans to the heart of the Fernet community
Fernet-Branca Launches Limited Edition Bottle
