Ferrari has opened its latest North American fashion and lifestyle store at the American Dream complex in East Rutherford, NJ. Situated in American Dream’s luxury wing, Ferrari’s new boutique takes cues from existing outposts in Milan, Maranello (Italy) and Miami updating them for American Dream’s dynamism and high-traffic curb appeal.
The store’s facade features myriad overlapping layers, with a primary surface of micro-perforated metal mesh finished in chromed aluminum. A reddish light is emitted through the openings, with Ferrari’s iconic lettering and Prancing Horse logo also displayed in backlit black steel.
Inside, neutral tones and textured surfaces abound, nodding to Ferrari’s factories in Maranello the heart of the brand. This revised concept enables more flexibility and adaptability when it comes to product display, providing for a bespoke retail experience.
Ferrari Opens New Lifestyle Boutique
